MOSCOW-BASED CREATIVE DIRECTOR WITH 14 YEARS OF MAKING ADS FOR BIG BRANDS — FROM ROSTIC’S AND PYATEROCHKA TO DUREX AND OTKRITIE. I STARTED IN DIGITAL, THEN WORKED ACROSS EVENTS, BTL AND ATL, SO I KNOW HOW TO CRAFT A BIG IDEA AND ROLL IT OUT 360° — FROM THE TV SPOT TO THE PRICE TAG ON THE SHELF. I USE AI AS A REAL PRODUCTION TOOL, NOT A BUZZWORD. I ALSO CURATE A PROGRAM AT MADS AND SERVE ON THE MAD STARS JURY.